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Third Of Mobile Web Traffic Will Be From Tablets

tabletTablets are continuing their rise as the preferred screen for consuming mobile data, according to the latest figures from mobile advertising network Jumptap. The company says that by the end of 2012, tablets accounted for 18 percent of all traffic on its network, compared to 78 percent for smartphones and 4 percent for feature phones. But given usage trends over the past few months, it believes that by the end of 2013, the percentage for tablets will grow to just under one-third of all traffic (29 percent). Jumptap also used some of its recent usage to forecast how Android, Apple’s iOS and other platforms would perform in the year ahead.

mobile web traffic breakdown

mobile operating system market share

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