Boomer Technology

babyboomer2

Baby Boomers still like to have Fun

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

babyboomer2

There are around 76 million Americans born between 1946 and 1964, all of which are aging and are a great concern for the health care system. However, what is known about hose baby boomers is that they are the most wealthy, fit and most active generation so far considering they grew up in peaks of high level income, abundant food supplies and retirement programs. So, with all these facts in place we know that those baby boomers are the generation that tends to spend the money and wants to enjoy themselves.

What are some of the and most common and popular activities that appeal to Baby Boomers?

Concerts and live band

Baby boomers tend to love to interact more with people face to face and like to socialize. After all this is what they grew up with and what they like doing. So do not be surprised that you will have a baby boomer first to book for this great concert, fancy music hall, amazing live band and arrive to the location with a luxury limousine service. They have the money to spend and like luxury, comfort and style, and a limousine is one thing that appeals to baby boomers. A limousine additionally nowadays is affordable, and limousine companies offer all kinds of wedding limo service, limo styles that go above and beyond the traditional stretch limousine. It can include corporate looking cars, luxury sedans, SUV limos, antique and exotic cars so this can be exactly what someone can be looking for if they want to impress, have a good time and have some money to spare on a great night. Additionally baby boomers are older and wiser and are not willing to be drinking and driving and therefore renting with Toronto limo VIP that is affordable will give them the comfort, safety and the peace of mind to enjoy the rest of the evening in style and have this drink while being seated in the Toronto Wedding limo with their friends or partner.

623-05558029

Dating

Its no longer a fact that nowadays its only the generation who are …

Dell Women's Entrepreneur Network event - NYC

Some Modern Technologies Baby Boomers are using

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Baby Boomers are always known to get attention as a group wherever they go. Those born in us between the years 1946 and 1964 are known to as boom or baby boomers. They have carried a lot of history and demographic weight with them. Those weights are mixed with fascination, impact and interested in their collective voice. Boomers are retiring from their work now a days as they are aging, but it doesn’t mean they are suiting themselves in a rocking chair life. They haven’t lost their interest, influence or commercial appeal. Business are realizing the demographic weight of boomers especially the tech business.

Dell Women's Entrepreneur Network event - NYC

Often the technological marketing for boomer have been overlooked as it was thought to be not the effective consumer market. Technology is more for young generation, but boomers have already uprooted this misconception with their increasing usage of new technology. Boomers are likely to have purchased the earliest version of computers in 70s. But as they are getting older they are more eager to purchase new and innovative tech products. Boomers are no less enthusiastic about tech products than young generation. Let’s have a look some modern technologies boomers are using currently-

Computer and laptops are becoming nearly inseparable part of their lives. Most of them are eager to buy laptops with some high configuration so they can enjoy a fast and reliable technical experience. For those who doesn’t have a home computer and laptop- they are using neighborhood or coffee shop laptops. There is a growing interest of using high configuration laptops and personal computer among them. They are also browsing the internet to gain information about anything they need.

Social media is another technology which has increasing popularity among boomers.

social

Facebook and twitters are now normal part of their life. In the beginning they referred social media as an invasion to their privacy. But now they are also flocking to social media site. The use of social networking by boomers increased 30 percent between December 2008 and May 2010.

The telephone was a pretty amazing technology during the age of boomers. But now …

telehealth_w486

Home Health Care Technology

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

telehealth_w486

As baby boomers are aging, the need is vast for the health care to be directed more in the convenience of their homes. Demographic data from the Center of aging Services Technology indicate that 80% of baby boomers indicate that they are willing to pay $100 and more for technology which allows them to be independent in and stay in their home. In fact 90% of baby boomers want to live at home and 0% want to live in a nursing home. All this data indicates that at home health technology is a growing trend and need especially for baby boomers and will help those adults live longer and more independent.

Some examples of the at home health care technology that can be used is remote monitoring. This machine provide up to minute information such as blood sugar levels, heart monitoring, pain levels etc that are transmitted directly to off site health workers. This technology allows constant 24 hour monitoring of medical information and diminishes the need for on site health workers and thus saves time and money for those individuals. This monitoring can also provide a special in house camera which allows direct interact with a nurse so it actually reduces medical appointment times and provides the necessary care for individuals.

 …

gps-tracking

Baby Boomers Embrace GPS

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

gps-tracking

Baby boomers are growing up and are traveling more and more. They are looking for technology to provide them with easier ways and a better quality of life. Gone are the days when you would pull up the map from the side of your car and look for your way through a road trip or ask a passing car, gas station or person. Baby boomers do want to enjoy life and looking for easy and simple solutions for this. They have gladly embraced and learned the use of GPS to navigate their way through trips and travel vacations and not only have they embraced this technology, in fact there is a great need for this technology. Not only is it helpful in leading the way but it also aids any aging adult that has dementia and loss of memory where the GPS can help lead the way back home in some cases and direct the path.

 

 …

Mature couple relaxing at home

Why are Baby Boomers Tech Savy

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Most of you have this notion that baby boomers will not adapt technology, however you will be surprised. More and more, baby boomers are embracing technology and participating in it. In fact nowadays, if you do not target and include baby boomers in your marketing campaign, you are missing a big niche.  Baby boomers represent around 25% of the population however consume around 40% (spending)of it.

Additionally, baby boomers are looking for ways to improve their lives and thus are looking for the technology to support this and they have the finances to support it. According to Forrester’s Research, baby boomers are leaders in the market for money spent on new technology and users in social media (around 34% of users on the internet). If you think about it, it makes sense…they have spent years in careers in health, education etc and are retiring with more net worth and income. The key is that you need to figure out what technology they prefer and its seems that baby boomers tend to prefer technology where they are able to get things done.…